Assured Quality

Premium quality handcrafted products

Black Ethnic Paiseley Printed Cotton Shirt
Black Ethnic Paiseley Printed Cotton Shirt
Sale priceRs. 1,599
Dark Blue Ajrakh Printed Cotton Shirt
Mustard Motif Ivory Handblock Printed Cotton Shirt
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OUR STORY

Manifesting Dreams to Reality

College Dream, Love for Crafts: Patrah's Journey

In 2018, ignited by founder's college dream to work with Indian crafts, our small business came to life. With a passion for preserving heritage, we set out to infuse artisanal charm into everyday attire. Inspired by sustainable living and slow fashion, our vision flourished into a globally recognized brand, redefining style with thoughtful craftsmanship.

Have purchased some printed shirts from Patrah. Loved the light weight fabric. It was really comfortable.

Vinod Sivakumar

Sustainability

A Step Towards Sustainability

In our journey, every choice is intentional. From sourcing fabrics from artisans to small batch productions, employing natural dyes, and opting for biodegradable materials with plastic-free packaging, each decision reflects our commitment.

From the Journal

The unspoken power of Handloom

The unspoken power of Handloom

We all know that, India is one of the most culturally strong and diverse countries on this planet. Our ancestors have developed arts, skills and techniques with scientific reasoning that are way be...
Why Organic cotton?

Why Organic cotton?

To answer ‘why organic cotton?’ let us first tell you ‘what is organic cotton?’ Organic cotton, as the name suggests, is produced without the use of any chemicals and pesticides. It does not allow ...
Comfort is Glamour

Comfort is Glamour

"Beauty and femininity are ageless and can’t be contrived, and glamour, although the manufacturers won’t like this, cannot be manufactured. Not real glamour; it’s based on femininity." – Marilyn Mo...