Comfort is Glamour

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"Beauty and femininity are ageless and can’t be contrived, and glamour, although the manufacturers won’t like this, cannot be manufactured. Not real glamour; it’s based on femininity." – Marilyn Monroe

What is Glamour?

It’s nothing but a word with many interpretations for you to choose from. Glamour could mean wearing bright and figure-hugging clothes. It could mean wearing soft, breathable and comfortable clothes. Or it could mean wearing quirky, funky prints. The choices you make will define the real you. And that’s what Glamour is all about. The most iconic and fashionable personality like Marilyn Monroe was glamorous because she was herself.

With time, trends constantly changing and mindsets of people evolving, we’re leaving behind stereotypes and marching forward. The thought of embracing comfort is now in vogue. Tight, bodycon clothes aren’t the only fashionable clothes anymore. And soft, oversized, comfortable clothes aren’t grandma clothes anymore.

We appreciate and are thankful of commendable humans all around the planet who are changing pre-conceived thoughts and mentality. They’re the ones who have learnt to walk past their insecurities to achieve utmost peace of mind and comfort. They have realized that being comfortable in your own skin means loving yourself a bit more. So just identify yourself and make choices in clothes that reflect your personality. Be the influence.

We strongly believe that glamour comes from within and no one can define glamour better than you. Glamour should be more personal and as an individual one should feel free to define the term in their own way. Your clothes should define your personality and you can be the best when you are comfortable. Your choices of the colour, the fabrics, the prints, the textures, everything manifests who you are and who you want to be. In the words of Gianni Versace, “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” The fashion mogul himself believed in self-empowerment and comfort. And now it’s time we all begin to believe it too.

Fashion is glamour.

Comfort is glamour.

You are glamour.

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