About Us
Patrah means “Natural” in Sanskrit. As a brand rooted to our culture, we are dedicated to ethical production, slow fashion, and the use of sustainable materials. Our mission is to preserve traditional craft practices, empower women and local communities, and support marginalized groups through fair and transparent processes. By promoting artisan collaborations and focusing on consumer education, we strive to create a more conscious and responsible fashion industry. Explore our collections and discover the beauty of handcrafted, eco-friendly fashion that makes a difference. Sharing a glimpse of practices, we believe in.
Slow Fashion
We embrace the slow fashion philosophy by prioritizing quality over quantity. By creating timeless, durable pieces, we encourage thoughtful consumption and reduce fashion waste. Each product is crafted with care, intention, and attention to detail.
Ethical Production
We follow ethical production practices that ensure fair wages, safe working conditions, and respect for labor rights. Our transparent supply chain upholds high standards of integrity, promoting dignity at every level.
Sustainable Materials
We are committed to using environmentally responsible materials such as organic cotton, upcycled fabrics, and other low-impact alternatives. These materials reduce harm to the planet while offering unique textures and aesthetic value.
Crafts, communities and collaborations
At Patrah, we work closely with artisans to preserve and promote traditional craft practices by incorporating handwoven fabrics, natural dyes, and traditional block printing techniques, ensuring these age-old skills are passed down through generations. This effort not only preserves cultural heritage but also empowers women and local communities. Our dedication to supporting marginalized groups involves focusing on inclusive practices that uplift underrepresented communities. We actively collaborate with local artisans, resulting in high-quality, handcrafted products that reflect the rich cultural heritage of various regions. Additionally, we create upcycled items, such as gifting and stationery products, by repurposing materials to reduce waste and produce unique, eco-friendly items that align with our sustainability goals.
Our core focus is on working with craft industries, ensuring that traditional crafts are not only preserved but also thrive in the modern market.
Consumer Education
We believe knowledge is power. Through our website, social media, and exhibitions, we share the stories behind our products and the importance of making conscious choices. Our aim is to inspire a more responsible approach to fashion and lifestyle.
What drives us
At Patrah, we are committed to creating products that are not only beautiful but also ethical, sustainable, and socially responsible. Every decision from material selection to artisan partnerships is rooted in our core values.
Together, let us make fashion that makes a difference.
