About Us
Patrah means “Natural” in Sanskrit. As a brand rooted to our culture, we are dedicated to ethical production, slow fashion, and the use of sustainable materials. Our mission is to preserve traditional craft practices, empower women and local communities, and support marginalized groups through fair and transparent processes. By promoting artisan collaborations and focusing on consumer education, we strive to create a more conscious and responsible fashion industry. Explore our collections and discover the beauty of handcrafted, eco-friendly fashion that makes a difference. Sharing a glimpse of practices, we believe in.
Slow Fashion
We embrace the slow fashion philosophy, focusing on quality over quantity. By creating timeless pieces designed to last, we encourage consumers to make more thoughtful and sustainable fashion choices. Our collections are crafted with attention to detail, promoting a more conscious approach.
Ethical Production
We ethical production practices, ensuring fair wages, safe working conditions, and respect for labor rights. Our production processes are transparent, and we maintain high standards of integrity and fairness throughout our supply chain.
Sustainable Materials
We committed to using sustainable materials that minimize environmental impact. We incorporate organic cotton, cotton, upcycled fabrics, and other eco-friendly alternatives in our designs. These materials not only reduce harm to the planet but also offer unique textures and aesthetics.
Ethical Production
Adhering to ethical production practices, ensuring fair wages, safe working conditions, and respect for labour rights. Our production processes are transparent, and we maintain high standards of integrity and fairness throughout our supply chain.
Crafts, communities and collaborations
At Patrah, we work closely with artisans to preserve and promote traditional craft practices by incorporating handwoven fabrics, natural dyes, and traditional block printing techniques, ensuring these age-old skills are passed down through generations. This effort not only preserves cultural heritage but also empowers women and local communities. Our dedication to supporting marginalized groups involves focusing on inclusive practices that uplift underrepresented communities. We actively collaborate with local artisans, resulting in high-quality, handcrafted products that reflect the rich cultural heritage of various regions. Additionally, we create upcycled items, such as gifting and stationery products, by repurposing materials to reduce waste and produce unique, eco-friendly items that align with our sustainability goals.
Our core focus is on working with craft industries, ensuring that traditional crafts are not only preserved but also thrive in the modern market.
Consumer Education
We believe in educating our consumers about sustainable fashion. Through our website, social media channels, and exhibitions, we provide information of the backstory of all the items we sell on our website, the importance of making informed purchases. Our goal is to raise awareness and inspire a more responsible approach to fashion and other lifestyle products.
What thrives us 💚
At Patrah, we are dedicated to creating products that is not only beautiful but also ethical, sustainable, and socially responsible. Our commitment to these values shapes everything we do, from the materials we choose to the partnerships we form.
